HSBC's Serenita: "Data Management Business Cases Need to Be Based on Fixing Pain Points"

peter-serenita

The best way to secure support for data management programs is to identify business pain points and mobilize the company to deal with them, says New York-based Peter Serenita, global head of GBM data management, HSBC, in an exclusive interview with Inside Reference Data.

Data management challenges and project drivers may vary between different companies, so to get funding for strategic initiatives, it is essential to understand the problems the businesses need to fix. “If you can find the real

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe

You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Waterstechnology? View our subscription options