EMIS Reorgs for International Focus; Preps Mobile App, New Ad-Hoc Purchasing Model
The vendor believes a more centralized approach will help target international clients as it prepares a mobile app and new model for purchasing research.
In the past, EMIS has taken a “very local” approach to its business, which has its strengths, but can also result in a lot of satellite offices “which can feel a very long way from HQ,” says EMIS chief executive Guy Dunn. Historically, when EMIS created products, it would set up local teams where the data originated—for example, in Poland, Brazil, Columbia, and China. After this approach grew EMIS’ local offices to 25, the vendor is now looking at rebalancing and reducing the number of local
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